messaging strategist and copywriter for creative brands
I help bold creative brands integrate their messaging with copy that resonates and converts.
bring your brand to the centre stage.
Your brand is building a community of a diverse, evolving audience. Their trust is worth its weight in gold. Understanding your audience's needs is not a side quest anymore; it's the main plot. Level up your copy + messaging so it absolutely, completely, totally, irrevocably dazzles your audience. Result? They invest in your brand, and not just what it offers.Let your brand stand out and attract an audience who sticks around for the long haul.
I’m Shalaka, messaging strategist + copywriter here to help your brand step into the spotlight. Let’s tune up your messaging and yeet your brand (gently) to the centre stage, shall we? curtain, please!First, a bit about me – I have 6+ years of experience helping clients with copy + messaging for their brands. I've worked with independent clients and agencies across different niches. My work prioritizes long-term sustainable ROI that boosts audience retention.I’m also your garden variety nerd, always down to talk about D&D, Golden Girls, video games, and well-written female characters.I partner with brands that want bold copy + messaging that drips with relatability, and a dollop of discernment, to keep up with the changing times.
Ethical Copywriting
Words that prioritize building steady, ethical ROI by connecting your brand with folks who want to invest in you.
Resonant Content Strategy
Strategy that leverages emotional and political intelligence to build sustainable relationships with your audience.
Dazzling Brand Messaging
Unapologetic messaging that amplifies your brand’s voice, cuts through the noise, and consistently stands out.
“If you’re looking for high-converting launch copy that is authentically you, Shalaka is the gal you need.”
I really appreciate the balance of professionalism and chillness Shalaka brings to the process. Thanks to Shalaka’s authentic, personality-infused copy, I have exceeded my goals with every launch. With her help, I have been able to impact so many people's lives!!Laura Patterson, Business owner @ Hand-Grown Greens
“Working with Shalaka was the best experience I've ever had working with a copywriter. Hands down. She's the real deal, the full package, the whole copy enchilada.”
Shalaka's copy is conversion-focused, personality-packed, and laugh-out-loud funny. The type of copy that stops the scroll, calls in your dream clients, and has folks throwing their internet coins atcha. Plus, she's the best human & collabing with her is a total delight from kick-off call to copy delivery. If you need copy that sounds like you, connects with your people & converts like mad, get on her books ASAP.Kristin Macintyre, Copy + Messaging Studio Owner
why work with a copywriter in the age of AI?
If you're a business owner trying to find your true voice in the sea of AI slop, working with a copywriter is the right move.➔ Your copy is all over the place. There are no ducks; there are no rows. There is only one-click-generated copy with em dashes that is turning your audience away. You want to lean into messaging + copy that connects so your audience gives a quack about your brand.➔ You’re trying to keep up with the changing landscape. You don't want to lose your audience as they become more picky with brands. You want to nurture them in your own dedicated community space with grounded, unapologetic, and engaging copy.➔ You want to work with someone who cares about your brand and your audience. I work with brands that I believe in so when we work together, I'm invested in your success. I'm your ally in this journey. If the beacons are lit, Rohan will answer.
When you work with me, you get
Podcast Support
Podcast hosting & production
Content ideation & execution
Podcast community support
Conversion Copy
Email marketing & execution
Sales page & landing pages
Launch email sequences
Website Copy
Website copy & execution
Voice of customer research
Brand messaging & strategy
How this works
#1
Discovery Call
We set project parameters, I send you a proposal package, and we set up a 60-minute kickoff call.
#2
Kickoff call
We dig into your brand's messaging and goals. Then I consolidate this information and start the project.
#3
Project Execution
I conduct comprehensive research, review audience feedback, and write the copy.
#4
Project Delivery
The completed project is delivered to you. We set up an offboarding call and tie up any loose ends.
“Shalaka is thorough, considerate, and wonderful to work with.”
Shalaka's ability to craft copy + brand messaging that target the desired audience is irreplaceable from a marketing perspective. It’s always a pleasure to ask for her expert opinion. I trust Shalaka to handle copywriting for my website and branding clients.- Caitlin Legere, Caitlin Legere Design
“Shalaka is quick and magnificent with her words.”
Shalaka takes your ideas, your vision, and your goal and turns them into compelling, relationship-building content that converts.
Thank you, Shalaka for all you do for our agency and our clients from a copywriting standpoint.- Lisa Anne Overland and Bryan Overland, Stock Media Agency
“Shalaka knows how to hook readers in, so they actually want to read what you have to say.”
Working with Shalaka is like winning the car in roll-up-the-rim; you get the strategic thinking and literal LOL creativity. Yes, she offered invaluable feedback to make my content pack a punch, but her branding recommendations took it to a whole new level. Plus, she is an absolute joy to work with.- Michelle Carrington, Business owner
I’m grateful for the honour of living and working on the traditional territories of the Mississaugas of the Credit First Nation, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples.
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