Messaging strategist and copywriter for creative brands
I help bold creative brands integrate their messaging with copy that resonates and converts.
Your brand deserves to be loud and proud.
Your brand is the main character. Let’s bring it to the centre stage.Your brand is bringing solutions to a diverse, evolving audience. Their trust is worth its weight in gold. Understanding your audience's needs is not a side quest anymore; it's the main plot. Level up your copy + messaging so it absolutely, completely, totally, irrevocably dazzles your audience. Result? They invest in your brand, and not just what it offers.Embracing your main character energy helps you stand out from the crowd and attract an audience who sticks around for the long haul.I can help bridge the gap between your brand and your audience with clear messaging + copy that builds trust and sustainable ROI.Who am I, you ask?
hi.
I’m Shalaka, messaging strategist + copywriter here to help your brand step into the spotlight. Let’s tune up your messaging and yeet your brand (gently) to the centre stage, shall we? curtain, please!First, a bit about me – I have 6+ years of experience helping clients with ethically persuasive copy for their brands. I've worked with independent clients and agencies across different niches. My work prioritizes long-term sustainable ROI that boosts audience retention.I’m also your garden variety nerd, always down to talk about D&D, Golden Girls, video games, and well-written complex female characters.I partner with brands that want copy + messaging that drips with relatability, with a dollop of discernment to keep up with the changing times.Does that sound like you? Let's chat.
Ethical Copywriting
Words that prioritize building steady, ethical ROI by connecting your brand with folks who want to invest in you.
Relatable Content Strategy
Strategy that leverages emotional and political intelligence to build sustainable relationships with your audience.
Dazzling Brand Messaging
Unapologetic messaging that amplifies your brand’s voice, cuts through the noise, and consistently stands out.
“Working with Shalaka was the best experience I've ever had working with a copywriter. Hands down. She's the real deal, the full package, the whole copy enchilada.”
Shalaka's copy is conversion-focused, personality-packed, and laugh-out-loud funny. The type of copy that stops the scroll, calls in your dream clients, and has folks throwing their internet coins atcha. Plus, she's the best human & collabing with her is a total delight from kick-off call to copy delivery. If you need copy that sounds like you, connects with your people & converts like mad, get on her books ASAP.Kristin Macintyre, Copy + Messaging Studio Owner
“If you’re looking for high-converting launch copy that is authentically you , Shalaka is the gal you need.”
I really appreciate the balance of professionalism and chillness Shalaka brings to the process. Thanks to Shalaka’s authentic, personality-infused copy, I have exceeded my goals with every launch. With her help, I have been able to impact so many people's lives!!Laura Patterson, Business owner @ Hand-Grown Greens
Is working with a copywriter the right move for you?
It is, if you’re a creative brand or (nerdy) business owner looking for brand messaging or copy (or both!) that connects with your audience and converts like crazy.➔ Your messaging is all over the place. There are no ducks; there are no rows. There is just chaos. You want messaging + copy to connect with your audience so they give a quack about your brand.➔ You’re trying to keep up with the changing landscape. You want your messaging to be unapologetic, boost engagement, and connect with your audience.➔ You’re looking to partner with a marketer that bridges the gap between your brand and your audience, and you’re ready to take your messaging + copy to the next level.
When you work with me you get
Social Media
Social media strategy
Podcast hosting & production
Content ideation & execution
Conversion Copy
Email marketing & execution
Sales page & landing pages
Launch email sequences
Website Copy
Website copy & execution
Voice of customer research
Brand messaging & strategy
Bundled Offers
Launch Package
When you sign up for this offer, I dedicate a whole week to writing your emails or a sales page that bridges the gap between your offer and your audience.You walk away with:
→ A 60-minute kick-off call
→ 10 launch emails or a sales page
→ A free round of edits
→ One-week turnaround time
VIP Day
When you sign up for this offer, I book a whole day just for you, and the freshly baked copy is waiting in your inbox the next morning. You get to pick the type of copy you need.You walk away with:
→ Discovery Call
→ One copy project (2500 words or less)
→ Video debrief
→ One-day turnaround time
Tailored Package
When you sign up for this offer, we start with a discovery call, and set up project parameters. Pick a service (or two) from the list above to create your own concoction with pizzaz.You walk away with:
→ Discovery Call
→ A customizable package
→ Email support and video debrief
→ Personalized turnaround time
“Shalaka is thorough, considerate, and wonderful to work with.”
Shalaka's ability to craft copy + brand messaging that target the desired audience is irreplaceable from a marketing perspective. It’s always a pleasure to ask for her expert opinion. I trust Shalaka to handle copywriting for my website and branding clients.- Caitlin Legere, Caitlin Legere Design
“Shalaka is quick and magnificent with her words.”
Shalaka takes your ideas, your vision, and your goal and turns them into compelling, relationship-building content that converts.
Thank you, Shalaka for all you do for our agency and our clients from a copywriting standpoint.- Lisa Anne Overland and Bryan Overland, Stock Media Agency
“Shalaka knows how to hook readers in, so they actually want to read what you have to say.”
Working with Shalaka is like winning the car in roll-up-the-rim; you get the strategic thinking and literal LOL creativity. Yes, she offered invaluable feedback to make my content pack a punch, but her branding recommendations took it to a whole new level. Plus, she is an absolute joy to work with.- Michelle Carrington, Business owner
I’m grateful for the honour of living and working on the traditional territories of the Mississaugas of the Credit First Nation, the Anishnabeg, the Chippewa, the Haudenosaunee, and the Wendat peoples.
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