launch copywriter + Marketing strategist for course creators and nerdy biz owners

Let’s get you some launch copy + brand messaging that sounds like you – unfiltered and glorious – resonates with your audience and brings your ride-or-die crew to your doorstep.

IF YOU’RE READY TO LEVEL UP YOUR COPY & EMBRACE ALL OF YOU IN YOUR NEXT LAUNCH…

YOU’VE FOUND THE RIGHT LADY.

Let’s cut to the chase – you’re worried about your messaging being too muddled. Your audience isn’t sure what they’re investing in and sometimes they don’t know if they even want to invest. You’re not sure where that “muddling” comes from, but it messes up your funnels, costs you sales, and makes you wonder if you should tune out your personality a tad.

I’m going to be obnoxious and tell you to do the opposite. Hear me out.

Let’s unleash your inner dork and deepest personality quirks to level up your strategy so it hits just right + brings in a lottttaa sales. Let’s get you brand messaging + launch copy that absolutely, completely, totally, irrevocably dazzles your peeps so they invest in *you* and stick around for *you* and not just your offers. 

Hold up, I’m totally serious.

Put away the generic copy and bland messaging (yes, thank Marie Kondo and toss it in the trash). Before you know it, you’ll have full conversations with your ride-or-die clients in the Office memes.

Everyone wants to feel comfortable in their skin. We ALL want to know that *someone* who gets us. Embracing your inner dork helps you stand out from the crowd and bring you an audience that’ll say, “Shut up and take my money” every time you launch. Other businesses are afraid to go deeper than the surface, but not you. Your personality is too unique and badass for surface-level messaging. 

If that sounds scary, I get it. I’ve been there.

It’s normal to get a li’l introverted when it’s time to share what you nerd out about. It helps when you have an extroverted wingwoman by your side telling you to “just do it.” And I know just the lady who can be that wingwoman/ hype person for you...

*erhm*

What do you seek, Traveller?

Thanks for gracing my website with your stunning main character energy. I dig it. 

I’M SHALAKA, launch copywriter + marketing strategist HERE TO GIVE YOUR brand A GLORIOUS GLOW-UP!

Leaning into what makes you tick makes you relatable – it’s what amplifies your main character energy. So whether you’re all about Baldur’s Gate or you hype your audience with Leslie Knope GIFs and Office memes – I’m here for all of it!  Who am I?

Enter, Shalaka. *grandiose double door entrance after fumbling with the handle for a solid 3 seconds* Hi.

Let’s tune up your messaging and yeet you (but gently) to the launch of your dreams, shall we?

First, a bit about me – I’m your garden variety dork and always down to talk about everything from Golden Girls and art history to DND lore and beautifully complex female characters (Ask me about my favourite). 

let’s hop on a virtual coffee biz date

We’ll talk about your launch and brand goals. I might even have the advice you're looking for. 

All the proverbial dorky jokes aside, I really got into launch copy and brand strategy because I wanted to help creators and biz owners shine their main character energy and show up as they are – in an unfiltered and glorious way. 

Your launch and offers deserve to be celebrated because of you and for you. You made your biz what it is. Let’s revive that energy and add some glitter to this launch (and just like any self-respecting glitter, it will always be there). Still hesitant? Don’t worry, you don’t have to do this alone. You’ve got an extroverted hype person here for you.

I’m here to show you that your brand of main character energy attracts people who will stick by your side until the end of time. 

Grab a cuppa your favourite hot beverage, take a deep breath and let’s channel your inner dame Emma Thompson {or enter your favourite sassy dame here} to be unapologetically you in your next launch.

Psst… and Let’s get you those sales you’ve been craving since you started the biz.

 “Working with Shalaka was the best experience I've ever had working with a copywriter. Hands down.”

Her copy is conversion-focused, personality-packed, and laugh-out-loud funny. Plus, she's the best human & collabing with her is a total delight from kick-off call to copy delivery.

What I mean to say is this: Shalaka will help you identify the best bits of yourself and pump your copy full of quirk, nerd, and you-nicorn goodness. That type of copy? That's the kind that stops the scroll, calls in your dream clients, and has folks throwing their internet coins atcha.

If you need copy that sounds like you, connects with your people & converts like mad, get on her books ASAP. She's the real deal, the full package, the wholeee copy enchilada.

- Kristin Macintyre, Launch Copywriter

IMAGINE A LAUNCH where you…

  • ATTRACT CLIENTS YOU ADORE THAT ADORE *YOU*

    Work with clients who send you heartfelt emails, pet pics, and genuinely want your thoughts on their questions. (this is a subtle hint to send me pet pix).

    Isn’t that why you love what you do? Working with people who want to work with you for you.

  • FIND YOUR RIDE OR DIE CREW

    Do you have a craaazy obsession for 80’s tv shows? Maybe you play DnD, and are a dedicated plant parent, maybe you’re fluent in Tolkien lore?

    Let it shine through in your brand + copy! It gives your brand it’s unique… spicyness (trust me, I’m Indian – I know my spices)

    Find and resonate with peeps who relate with you 100%.

  • LIVE THE FULL SCROOGE MCDUCK EXPERIENCE

    Who hasn’t had the ol’ diving-in-a-pile-o’money fantasy? When your brand voice + copy hits the mark, your clients know right away if your product is *perfect* for them.

    Unfiltered and glorious brand voice + launch copy brings that *cha-ching* in your bank account.

    {cue DuckTales theme – Ducktales, Woo-oo!}

  • BECOME MAGGIE SMITH FROM DOWNTON ABBEY…

    ...as your brand voice + copy is done-for-you while you sip tea and do whatever Violet Crawley does ( …when she’s not a cat wandering around the halls of Hogwarts).

    Enjoy this free time! Curl up with a good book or hang out with your fave folks and furbabies.

    Go to the beach for a swim and piña coladas.

    I got this, buttercup (wait…or am I the buttercup here? 👀).

YOU HAD ME AT piña coladas

 “As a creative business owner, I trust Shalaka to handle copywriting for my website and branding clients.”

Her ability to craft a story and punch up the copy with personality in a finite amount of words that target the desired audience is irreplaceable from a marketing perspective. It’s always a pleasure to ask for her expert opinion, as she is thorough, considerate and wonderful to work with overall.

- Caitlin Legere, Founder of Caitlin Legere Design

 “Shalaka is quick and magnificent with her words.”

Shalaka takes your ideas, your vision, and your goal and turns them into compelling, relationship-building content that converts. Thank you, Shalaka for all you do for our agency and our clients from a copywriting standpoint.

- Lisa and Bryan Overland, Stock Media

let’s be real.

is working with a launch copywriter + marketing Strategist the right move for you?

You’re a course creator, coach, or biz owner looking for brand messaging or launch copy (or both!) that connects with your audience and converts like crazy.

We’re a great fit if:

➔ This ain’t your first launch. You’ve been there, done that, and are ready to crank it up a few notches.

➔ You want your launch + messaging to be filled to the brim with sugar, spice, and the whole shebang aka all the goodies that bring you your ride-or-die crew who wants to invest in your offers.

➔ You‘ve got your funnel nailed down – now all you want is someone to nail your messaging and your launch copy.

➔ You’ve got a few successes under your belt, and you’re ready to take your copy to the next level and make more cha-ching!

…if any of the above sounds like you then…

tada! You’ve got yourself a companion for your launch adventure.

 “If you’re looking for high-converting launch copy that is authentically you , Shalaka is the gal you need.”

I really appreciate the balance of professionalism and chillness Shalaka brings to the process. My goal was to get 29 students to enroll but Shalaka helped me double that number. I just completed my 2nd launch and have now welcomed 68 students into my program!

Thanks to Shalaka’s authentic, personality-infused copy, I have exceeded my goals with every launch. With her help, I have been able to impact so many people's lives!!

- Laura Patterson, Course Creator and Microgreens Farmer @ Hand-Grown Greens